Hey! Long time no see! I've had this problem where I've been busy working on my business and haven't had a ton of time to talk about the industry as a whole. I hope to rectify that over the next month or so and dig into some topics that I've wanted to discuss, but my planned thought process has been interrupted by something I read recently.
Joe and his team called every US board game retailer they could find on Google, resulting in 1042 stores that sell games like Catan and Scythe. Out of those stores, 223 indicated that they support tabletop Kickstarter projects (21%). Of the remaining 79%, the reasons they weren’t interested in backing KS campaigns included:
Most said they would rather just wait until the game entered distribution.
They believed that if a person wanted a game, that person would just buy it on Kickstarter, not through the store.
Some had backed KS projects in the past and the games just sat on the shelf.
A few said that cash flow and cost were a concern.
This appeared in a recent blog post from Jamey Stegmaier, and it kind of got me a little hot under the collar. Polling is a science, a science which people study the best methods of, and then practice those best methods, in order to insure that their polls are meeting their needs. Polls can have various needs, whether we choose to acknowledge this or not. I can devise a poll whose only purpose is to provide confirmation bias for my own beliefs, and I can devise a poll whose purpose is the discovery of as much truth as I can get my survey respondents to share with me.
We're smack dab in the early part of primary season, and there are numerous polls you can now find to see who is leading the Democratic Primary polls in various early-polling states. Because those polls are from places like Pew, CNN, and the Economist, they have lots of information about methodology and the questions asked right there in the polling results.
From 14 JUL to 16 JUL, YouGov polled 1,500 members of an opt-in internet panel in a random sampling of voting age members; of which 1,149 were registered voters. The survey tells you methodology of selection, weighting of the voter groups based on age, race, gender, etc...
Oh, just go read the darn thing, it's a mere 315 pages and a lot of fun to read...
If you didn't completely understand all that talk about weighting the poll, there's an old Harvard Business Review post that explains the problems with modern political polling and bias pretty well.
This industry suffers from a near complete lack of real information, factual and statistical. I desperately wish that we could fix this, but simple preferential polls "Who are you voting for in the upcoming Democratic Presidential primary?" cost thousands of dollars and take tens of thousands of phone calls to reach a statistically useful number.
What's the point of all this?
It's that I like Jamey, and I love his games, but citing this "poll" infuriates me, and will until I see a list of everyone polled. Why do I want a list? Well, I talk to lots of retailers, and none of them took part in this poll to the best of their knowledge. Some of them think they got a phone call where they were asked for Catan, so it was probably a weekday in a game store, because we get that question every day.
Do you want real information on Kickstarter? Do you want to know how many retailers are actively engaging in the platform, and t