You're getting almost nothing from me today, because I want you to read something else untainted by 1500 words from me. We've talked in the past here about who our customer is, and I want you to read a post from Gnome Stew instead of reading my thoughts on it right now.
We'll build on their thoughts next week. (When you realize that every retailer needs to read the words in the link below, don't send them here, share the link to Gnome Stew.) Go read Gnome Stew!